Diana Web Bio with Shadow
In charge of agency vision, big-picture creative strategy and operational integrity is the founder/CEO of Savvy. An Alabama transplant, Diana grew up in Gulf Shores before moving to Houston, Texas, to accept a position in Marketing for Guaranty Federal Savings & Loan. Finding that balance between marketing and creativity, Diana experienced success in marketing for Guaranty Federal Savings’ 7 branches in Houston.  Diana went on to open her own agency in Houston, Savvy, The Agency, in 1981. She launched her career in advertising marketing for fortune 500 companies such as Brown & Root, Halliburton, Houston Ford, etc.  She has also developed complete campaigns for the auto and health industries.  Her pragmatic and creative perspective regarding today’s business landscape created a variety of opportunities in the area of new business development and marketing communications.  Diana moved to Lufkin and accepted a position at the ABC Broadcasting affiliates KTRE/KLTV in 1987, and moved on to re-open Savvy, The Agency in 2005.

Diana studied at the University of Alabama.  Her approach to business communication is dynamic and innovative.  Her 35+ years of diverse experience helped her gain invaluable knowledge of the industry and business insight.  Her expertise with production and creative script writing, along with a desire to better serve her clients’ needs, inspired her in 2010 to launch an in-house production company, Savvy/ImageMaker Productions. Since then, Savvy/ImageMaker has grown to become one of the top and most respected full service advertising agencies and production houses in Texas and beyond. Diana brings amazing insight to business communication, structure, and leadership.

Diana has served the East Texas community through involvement with the Rotary Club, Boy’s & Girls Club Corporate Board, Goodwill Corporate Board, Angelina Chamber of Commerce, and serves Lufkin and Nacogdoches by producing the Mayoral Minutes for both communities.